Major Move at the Beginning of the Year! Langjiu revokes its business unit and establishes "5 sales companies + 10 sales regions"

date
28/02/2026
At the beginning of the Year of the Horse, Langjiu launched a new round of marketing system organizational structure adjustments: revoking the original Gulin Langjiu Sales Co., Ltd. and its divisions and departments. This is about a year after last year's attempt to operate under the "quasi-company system." On the evening of February 26, General Manager Wang Bowei of Langjiu Co., Ltd. announced the marketing system organizational structure adjustment plan and related personnel appointments. The marketing system will operate the Qinghua Lang, Honghua Lang, and Longma Lang brands, as well as the e-commerce KA channel, international business channel company operation + sales region overall coordination organizational operation model, that is, "5 sales companies + 10 sales regions," managed by Sichuan Langjiu Co., Ltd. This also means that the department system, which has been in operation for more than ten years and has helped Langjiu to grow from billions to billions of yuan, is undergoing profound changes.