The old shop's discounted gold sold out in less than 10 minutes.

Recently, Lao Pu Gold announced that it will start the first round of price increases for 2026 on February 28. The details of the price adjustment will be based on the actual marked prices of products online and offline. With the price adjustment approaching, there has been a rush to buy in many Lao Pu Gold stores, with some stores setting a limit on the duration of in-store experiences. At 2 p.m. today, Lao Pu Gold's online store launched a 1000-100 promotion. Less than 10 minutes after the start of the promotion, a large number of products were sold out and delisted from the Lao Pu Gold Tmall flagship store, including gold Pixiu priced at over 170,000, gold toads priced at over 300,000, and gold mandarin duck ornaments priced at over 500,000.