The total number of screenings during the Spring Festival box office has broken the record, and high-quality content is driving offline consumption.

As of 6:00 p.m. on February 23, the total box office of the 2026 Spring Festival films has exceeded 5.6 billion yuan, and the total number of screenings has set a new record for the highest box office in the history of Chinese Spring Festival films. As of that day, the total box office of China's film market in 2026 has exceeded 8 billion yuan, surpassing North America, temporarily ranking first in the global single market box office. Chen Jin, a data analyst at Damai Entertainment Lighthouse Professional Edition, said in an interview with reporters that the overall quality of the new films in this Spring Festival film has been recognized by the audience. Starting from the sixth day of the lunar new year, the box office share in first and second-tier cities has increased significantly, and good word of mouth has driven a "return to the city to watch movies" trend. Several new Spring Festival films are expected to maintain strong box office trends even after the end of the holiday. The diverse types of Spring Festival films cover comedy, action, animation, science fiction, and other diverse themes, not only presenting a colorful screen feast for the audience, but also stimulating the audience to "travel with the movies" and driving offline cultural and tourism consumption.