Lates News

Social platform Pinterest (PINS.US) rose more than 6% to $16.45. On the news side, Pinterest raised its first-quarter revenue guidance to reflect the completion of its acquisition of connected TV (CTV) advertising platform tvScientific. The company is now expecting revenue for this quarter to be between $9.58 billion and $9.78 billion, higher than the previous forecast of $9.51 billion to $9.71 billion. The company stated that the transaction will allow it to integrate CTV into its Performance+ AI optimization tools, expanding its ability to automate media buying, optimize advertising campaigns using machine learning, and provide deterministic capabilities across screens.