Who is lavishing money for the Spring Festival Gala? Four robot manufacturers will compete on the same stage tonight.

Since the Year of the Snake CCTV Spring Festival Gala last year, Yushu Technology's robot became popular with a dance performance, and this year's Spring Festival Gala has become a marketing showcase for robot manufacturers. After a year, the industry is rapidly evolving towards mass production and commercial scale, with many companies entering the IPO sprint phase and the competition becoming increasingly fierce. Yushu Technology, Magic Atom, Galaxy Universal, and Songyan Power, four robot companies, all appeared in the CCTV Spring Festival Gala this year, with half of them from the Yangtze River Delta region. According to media reports, in order to secure partnerships, companies are willing to invest heavily. As a reference, the annual revenue of domestic leading humanoid robot companies is usually in the range of several hundred million to tens of billions of yuan. According to consulting firm IDC, global sales of humanoid robots are expected to reach around $440 million by 2025. For these companies, this marketing investment is definitely not a small amount.