Three departments: promote the inheritance and innovation of time-honored brands and transform them into a more youthful and fashionable direction.

The Ministry of Industry and Information Technology, the Ministry of Human Resources and Social Security, and the State Administration for Market Regulation have issued the "Guiding Opinions on Quality Improvement and Upgrading of the Liquor Industry", which mentions accelerating the systematic development of brands. Encouraging eligible companies to strengthen cooperation with design agencies and brand operation agencies, deepening cultivation of specific target groups and market channels, and creating a series of brands that cater to different consumer groups. Supporting the healthy development of e-commerce brands and chain operation brands, promoting the innovation and transformation of time-honored brands towards youthfulness and trendiness. Encouraging specialty production areas to apply for and promote the use of regional brands, collective trademarks, etc., based on regional brands to build a matrix of product brands.