Zhou Dafu Jewellery CEO Zheng Zhiwen: Full of confidence in the consumer market in 2026, will continue to optimize stores and products.

Zheng Zhiwen, Vice Chairman of Chow Tai Fook Jewelry Group, recently expressed at the opening ceremony of the brand's flagship store on Guangdong Road in Hong Kong that the group's brand transformation will soon celebrate its two-year anniversary. Looking towards the future, the group is full of confidence in the consumer market in 2026 and will continue to optimize stores and products according to strategic planning, constantly consolidating Chow Tai Fook Jewelry's position as a globally renowned Chinese luxury goods group. It is reported that the flagship store on Guangdong Road is the largest store of Chow Tai Fook Jewelry in the Hong Kong and Macao region, with the group investing tens of millions of dollars to open the brand's flagship store for the first time after more than a year of comprehensive preparation. This store is also an important milestone in the group's brand transformation journey, which will further enhance the brand image, optimize operational models, and showcase the new concept of brand transformation with a positioning as a global Chinese luxury goods brand.