Coca-Cola CEO stated that the company will adhere to its pricing plan.

Coca-Cola is trying to stabilize prices. The beverage giant said it is marketing a range of products in different prices and sizes to cater to financially stressed consumers, but does not intend to make major adjustments to its pricing strategy. CEO James Quincey said in an interview: "There is no major price overhaul. We can produce bottles and cans in various sizes. Some of our product lines are designed to provide affordable and entry-level pricing."