Sales of gold jewelry for the Chinese New Year have increased by over 200%.

Meituan Flash Purchase announced today that, since the Laba Festival, a variety of New Year's goods have been selling well on the platform due to the demands for gatherings, gifts, and self-enjoyment. Craft beer sales have increased by 100% year-on-year; digital electronics, jewelry, and clothing have become popular New Year's gifts for oneself and family members, with mobile phone sales increasing by 126% year-on-year; sports camera sales have increased by 501%; gold jewelry sales have increased by 214%; and down jacket sales have increased by 593%. The platform will collaborate with over 100,000 "Good New Year's Goods Stores" to launch the New Year Festival event.