The zodiac porcelain of the Horse Year is selling out.

Recently, the zodiac gifts for the Year of the Horse in various places have become hot sellers, and intangible cultural heritage products continue to be popular. In the cultural and creative street of Taoxichuan in Jingdezhen, Jiangxi Province, as night falls, stores and stalls are crowded with tourists from all over the country carefully selecting their favorite zodiac figurines and tea sets, and many products are already in short supply. A local producer of blue and white porcelain said that during the National Day in 2025, the company had already started producing the Year of the Horse zodiac series products in advance. The popularity this year has exceeded expectations, and the inventory has been completely sold out. Industry insiders say that based on this year's market feedback, tea sets, cups, and zodiac figurines made of porcelain for the Year of the Horse are the most popular, and companies are actively collaborating with professional universities to ensure the speed of new product launches and timely meet market demands.