In January, nationwide, the sales volume of household appliances, digital and smart products exceeded 15 million units through the old-for-new trade-in and subsidies for new purchases. "Limited-time coupon grabbing" has become a new local mainstream application mode for applying for national subsidies.

According to the Ministry of Commerce, in January 2026, the sales volume of nationwide household appliances for trade-ins, digital and smart products for purchases with subsidies exceeded 15 million units, with sales reaching nearly 59 billion yuan. Among them, 6.813 million units of household appliances were traded in for new ones, driving sales of 29.71 billion yuan; and 9.115 million units of digital and smart products were purchased with subsidies, driving sales of 29.21 billion yuan. Currently, 32 regions nationwide have fully implemented the policy of trade-ins for old household appliances and purchases of new digital and smart products, with 19 regions issuing detailed implementation rules. Since the beginning of the year, national subsidies have played a stronger role in promoting offline sales. Journalists have noticed that the progress of localities in opening offline channels for applying for national subsidies is faster than online channels. "Limited-time voucher grab" has become the mainstream application mode for the latest round of national subsidies in various regions, with some regions raising the threshold for online subsidy applications and requiring the subsidy eligibility to be "valid on the same day", reflecting the direction of promoting a more fair and universally beneficial national subsidy policy in various regions. However, in the recent implementation of the policy, some consumers have reported that the rules for national subsidies in some regions are not transparent enough, and there are significant differences in application rules among regions. In response to this, interviewed experts suggest that national subsidy policy accuracy and application convenience should be further improved in order to better benefit the general population.