Why did WeChat suddenly ban yuanbao today? Informed sources say they are setting rules for Qianwen.

Today, the YUANBAO app red envelope link that was spreading in the WeChat group has been officially blocked. Within a few hours, the WeChat team was the first to release an official statement, clearly stating that this time the blocking was aimed at cracking down on excessive marketing and inducement to share violations. Subsequently, the YUANBAO team quickly responded, stating that they are urgently optimizing the sharing mechanism and will soon adjust the red envelope sharing method to password sharing in an attempt to reduce the impact of the blocking. "It is likely in response to Alibaba's 'Qianwen' event the day after tomorrow," a source familiar with the matter told BUG. The timing of WeChat's blocking of Tencent's YUANBAO is very subtle and seems more like setting rules for competitors like Qianwen. On the other hand, many WeChat users are indeed feeling resentful about this. Some group owners had already requested to ban YUANBAO red envelopes in the group with the threat of kicking out those who shared them, in order to maintain order in the group chat. Meanwhile, industry insiders speculate that WeChat's crackdown on YUANBAO today was not a sudden event; the fact that they were not blocked in the previous few days was actually helping YUANBAO achieve its initial goal of user growth and activity. "From blocking to changing to password sharing only took two to three hours, it is likely that it was communicated in advance and prepared well," they said. This move is to strengthen the public's impression of WeChat's "impartiality" and also serves as a demonstration.