Yiwu Jiaojiao Chicken orders are booked until next year.

Recently, the official draw for the grouping of the 12 groups of the 2026 World Cup in the United States, Canada, and Mexico was announced, driving the production and sales of sports equipment and related products in Yiwu into a comprehensive "sprint period". In the sports equipment area of Yiwu International Trade City Zone Three, many shops are crowded with foreign buyers who have come from all over the world to "hunt for goods". Shop owners told reporters that as early as May last year, everyone had started stocking up, and this year they have come up with new designs, adding exclusive styles for women, cute styles for children, and pet-themed jerseys to meet different consumer needs. In addition to traditional merchandise such as jerseys and soccer balls, a special "cheering artifact" called the "screaming chicken" has become a new favorite for overseas orders this year. Shop owners have reported that as of now, the intended orders for the "screaming chicken" product alone are already scheduled until 2027, with the total expected order amount reaching one to two million yuan.