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Analysts at Wade Bush stated that Apple's artificial intelligence strategy will be a key focus in the company's quarterly earnings conference call. The analysts mentioned that Apple is working on reshaping Siri and has chosen Google's Gemini model as the underlying support for the new version of Siri. They also pointed out that Apple recently hired a key AI researcher and expanded the responsibilities of a senior vice president of hardware engineering to include design work. The analysts stated that now is the time for Apple to present a blueprint and accelerate its AI strategy by 2026. They believe that the management team is capable of consistently adjusting the positioning to help Apple make progress in the field of artificial intelligence.