Supply and Marketing Grand Market and Luckin Coffee strategically cooperate to establish a complete coffee supply chain network connecting urban and rural areas.

Recently, Grandbuy and Luckin Coffee signed a strategic cooperation agreement, and the two sides will work together to bring high-quality coffee consumption experience to the county and township levels. The two parties have reached three major cooperation agreements: first, deep cultivation in all scenarios to create distinctive consumption spaces. Leveraging the physical network of Grandbuy and combining with Luckin Coffee's scene operation experience, creating coffee consumption scenes with both regional cultural characteristics and modern fashion sense. Secondly, promote the whole system to achieve brand channel sinking. Integrating the county commercial system of Grandbuy with the brand influence of Luckin Coffee, promoting brand resources and service capabilities to deeply penetrate the county market, and providing rural residents with the same quality consumption experience as cities. Third, connect the entire chain to build an efficient supply chain system. Connecting key links such as coffee product development, store operation, and logistics distribution, building an efficient collaborative rural-urban coffee supply chain network, effectively filling the gap in high-quality coffee supply in townships.