By 2025, the total scale of China's sports industry will exceed 5 trillion yuan, with the sports goods market reaching 2.49 trillion yuan.

date
27/01/2026
In recent years, a wave of sports consumption has been sweeping the country, and domestic brands are also rapidly rising. The head of a ski resort in Beijing said that last year, half of the ski wear brands at the resort were domestic and foreign, but this year, domestic ski wear accounts for over 80%. In Jingzhou, Hubei, a ski equipment company saw a 30% increase in orders compared to the previous year. In Beijing, out of the 600,000 residents, over 100,000 play tennis, and 356 courts integrate tennis into the urban fabric. With local companies accelerating independent innovation, China's sports goods manufacturing industry continues to grow. By 2025, the size of China's sports goods market will reach 2.49 trillion yuan, and the total size of the sports industry will reach 5.12 trillion yuan.