Tongcheng Travel: The Spring Festival has sparked a wave of "New Year flavor" grabbing customers in various cultural and tourism destinations, with Guangdong, Fujian, and Sichuan ranking in the top 3.

Tongcheng Travel releases the "2026 Spring Festival Travel Trend Report." The report shows that the combination of the "longest Spring Festival holiday in history" and the "5 days off for 15 days" vacation boom has actively boosted the activity of the new spring tourism market. On the Tongcheng Travel platform, continuing the trend of "quantity and price rise" from New Year's Day, the popularity of booking major products such as Spring Festival flights, hotels, homestays, and group tours has been continuously increasing in the past month. The Spring Festival is not only an important moment for family reunions, but also another "extra-long golden week" outside of National Day. The report shows that with the push of the longer holiday, the proportion of people traveling during the 2026 Spring Festival is expected to further increase, gradually catching up with the crowds returning home. With a combination of diverse demands such as leisure vacations, visiting relatives and friends, and family reunions, the characteristics of "segmented Chinese New Year" and "compound Spring Festival" will become more prominent. In terms of travel trends, apart from the peak flow of passengers at the beginning and end of the holiday, there will also be multiple travel peaks during the festival. Among them, the period from the second day to the third day of the lunar new year is the peak period for users to switch modes and start new journeys. According to Tongcheng data, Guangdong, Fujian, Sichuan, Chongqing, and Jiangxi are among the top 5 popular Lunar New Year destinations.