Sales response: Dior cosmetics products will increase in price, with the increase ranging from tens of yuan to hundreds of yuan. Regular price adjustments will begin on February 1st.

date
26/01/2026
Recently, there have been suspected Dior sales personnel indicating that beauty products will see a new round of price increases. On January 26th, multiple Dior beauty sales confirmed that all products will increase in price starting from February 1st, with price increases ranging from tens of yuan to hundreds of yuan. The specific prices will be confirmed after the adjustment. Some Dior sales personnel have stated that about 80% of beauty products will see a price increase, including the Blue Gold lipstick series and the Flower Secret high-end skincare series. The regular lipstick, originally priced at 400 yuan per unit, may be increased by 20 yuan to 420 yuan. The Flower Secret Rose Essence, originally priced at 2400 yuan for a 30ml bottle, will increase to 2480 yuan. Another Dior salesperson revealed that this price increase is a regular adjustment by Dior.