The highest reward is 1 million yuan! Zhejiang introduces detailed rules to support the hosting of concerts, music festivals, etc.

According to "Zhejiang Release", recently, the Zhejiang Provincial Department of Culture, Radio, Television, and Tourism issued the "Implementation Rules for the Large-scale Commercial Performance Subsidies in Zhejiang Province in 2026", supporting the holding of large-scale commercial performance activities such as concerts and music festivals in Zhejiang, and encouraging the landing of national and international top concerts as the only stop in Zhejiang, the first performance in Zhejiang, and the first stop of the tour in Zhejiang. The rules mention that for domestic and foreign first-rate concert projects that choose Zhejiang as the only stop nationwide, the first performance in Zhejiang, and the first stop of the tour in Zhejiang, with a cumulative ticket sales volume of no less than 18,000 people and ticket revenue of no less than 15 million RMB, and with more than 60% of audience from outside the province, a maximum subsidy of 50,000 RMB will be given; for a cumulative ticket sales volume of no less than 40,000 people and ticket revenue of no less than 30 million RMB, and with more than 65% of audience from outside the province, a maximum subsidy of 80,000 RMB will be given; for a cumulative ticket sales volume of no less than 100,000 people and ticket revenue of no less than 80 million RMB, and with more than 70% of audience from outside the province, a maximum subsidy of 100,000 RMB will be given.