Ministry of Commerce: By 2025, the number of consumers purchasing top energy-efficient or water-efficient household appliances will increase by 20% compared to the previous year.
Ministry of Commerce spokesperson He Yongqian stated that by 2025, China's consumer market will maintain a stable development trend, with both scale and quality achieving double upgrades, and the continued manifestation of the advantage of a super large-scale market. In general, the characteristics of the consumer market for the whole year can be summarized in three key words: expansion, benefiting the people, and improving quality.
In 2025, the total retail sales of consumer goods will exceed 50 trillion yuan for the first time, reaching 50.1 trillion yuan, an increase of 3.7% over the previous year, with final consumption expenditures contributing 52% to economic growth. The Ministry of Commerce implemented the "trade-in old for new" policy last year, driving sales of related categories to reach 2.61 trillion yuan, benefiting 366 million people with tangible benefits. Retail sales of large household appliances, furniture, cultural and office supplies, and communication equipment above designated limits increased by 11%, 14.6%, 17.3%, and 20.9% respectively.
Improving quality, new types of consumption such as green and smart are flourishing. According to business big data, in 2025, the number of consumers purchasing first-class energy-efficient or water-efficient home appliances increased by 20% compared to the previous year, while the growth of smart glasses, smart watches, and smart bracelets all exceeded 40%.
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