Ministry of Commerce: By 2025, the sales volume of key platforms such as smart glasses, smart watches, and smart bracelets is expected to grow by over 40%.

According to the Ministry of Commerce, there is a strong demand for upgraded consumer goods. In 2025, the retail sales of sports and entertainment products for units above quota increased by 15.7%, with strong demand for equipment for ice and snow sports, hiking, cycling, etc. Business big data shows that the sales of key platform intelligent glasses, smart watches, and smart wristbands all increased by over 40%. The retail sales of cosmetics increased by 5.1%, and Oriental aesthetics led the trend of cosmetic consumption. The retail sales of gold and silver jewelry increased by 12.8%, with products that integrate traditional cultural elements and modern design concepts being favored by consumers.