Zhejiang BA Ningbo race activated consumption exceeds 21 billion yuan.

On the evening of January 7th, the "Zhejiang BA" team played their final match against the Ningbo team, the top-ranked team in Group B, Fuyang. The intense competition on the court was complemented by a food carnival outside the arena. Mr. Wang, a fan from Hangzhou, enjoyed a bowl of hot and steaming Fenghua beef jerky noodles, saying, "I originally came to watch the game, but I didn't expect to unlock so many Ningbo delicacies. This ticket is really worth it!" This scene has been common since the start of the "Zhejiang BA" in 2025, reflecting the combination of sports and cultural tourism driving consumption. According to Chen Haibo, member of the Party Group and Deputy Director of Ningbo Municipal Administration of Culture, Radio, Film, and Tourism, the ticket revenue for the Ningbo competition of "Zhejiang BA" has exceeded 2.2 million yuan, with over 600,000 spectators in the arena and secondary viewing locations, driving a comprehensive consumption of over 2.1 billion yuan in cultural, commercial, tourism, and sports sectors.