Great Barley Entertainment announced its entry into the museum field, and will launch a special exhibition program for cultural and historical relics in 2026.

It is reported that at the annual meeting and general meeting of the Exhibition and Exchange Professional Committee of the Chinese Museums Association in 2025, Dama Entertainment announced that it will officially enter the museum field and, together with the China Cultural Heritage Exchange Center, launch the "Sailing Plan", starting special exhibition cooperation this year. In the future, it will deepen cooperation with museums at all levels and types nationwide in marketing services, exhibition content, and ticketing systems, to promote innovation in cultural and museum exhibitions.