JD established a cultural and tourism development company in Beijing.

Tianyancha's business information shows that recently, Beijing Jingdong Cultural and Tourism Development Co., Ltd. was established, with Zhang Yihong as the legal representative and a registered capital of 100,000 RMB. Its business scope includes tourism, song and dance entertainment activities, passenger ticketing agency, aviation business services, experiential expansion activities and planning, organization of cultural and artistic exchange activities, corporate headquarters management, ticketing agency services, planning and design management, tourism development project planning consultation, etc. Shareholder information shows that the company is wholly owned by Beijing Jingdong Century Trading Co., Ltd.