The 2026 National Online New Year Shopping Festival will be held from January 19th to March 4th.

The Ministry of Commerce will hold a press conference this afternoon. The spokesperson introduced that from January 19 to March 4, the Ministry of Commerce will work together with relevant units to jointly organize the 2026 National Online Spring Festival Shopping Festival. This year's festival will focus on promoting traditional culture, enriching quality supply, renewing consumption scenes, and connecting domestic and foreign markets, organizing various local platforms to launch a series of popular and enjoyable special activities, further stimulating consumption potential.