Zero-fee financial products emerge, institutions eye trillions of deposits to move the cake.

At the beginning of 2026, the fee reduction trend in bank wealth management companies has once again escalated, with zero fees and ultra-low fee products emerging. State-owned banks, joint-stock banks, and city commercial banks' wealth management companies collectively exerted their efforts, seizing the market by temporarily lowering fixed management fees, sales service fees, and other means, aiming directly at the continuous release of funds from deposit transfers. Industry insiders believe that while price discounts can achieve short-term sales boosts, long-term development ultimately relies on the core competitiveness of wealth management companies. Institutions must avoid getting caught in a simple price war and must build differentiated advantages from multiple dimensions.