Xiaohongshu and Meituan have reached the Red Beauty Plan.

Reporters have learned from various sources that Xiaohongshu has reached a partnership with Meituan to launch the "Red Me" program. The first phase will open the Meituan pharmacy industry, allowing businesses on the Meituan platform to place advertisements on Xiaohongshu's notes and links, enabling direct sales through product recommendations. It is understood that this is the first instant retail platform to join Xiaohongshu after major e-commerce platforms such as Taobao, Tmall, and JD signed the "Red Cat" and "Red Jing" plans in May 2025.