Tongcheng Travel: The 9-day Spring Festival holiday heats up the outbound tourism market.
According to information obtained from Tongcheng Travel on the 12th, bookings for outbound travel products during the Spring Festival on the company's platform have entered a peak period. The search volume and booking popularity of individual travel visas, flights, hotels, and group tours departing before and after the Spring Festival have all surpassed the level of the 2025 Spring Festival. The 9-day consecutive holiday for the 2026 Spring Festival has provided users with more flexible travel options. Data from Tongcheng Travel shows that during this year's Spring Festival period, bookings for short-haul outbound travel products lasting 5 to 7 days still dominate. Some users have postponed their departure dates to around the second day of the lunar new year. Some travelers have chosen the "take 5 off for 15" vacationing pattern, driving an increase in bookings for long-haul outbound travel products lasting 9 to 12 days, with the percentage of users traveling within this range increasing to around 25%.
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