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Market research firm Counterpoint Research said on Monday that global smartphone shipments in 2025 are expected to increase by 2% year-on-year, driven by strong demand in emerging markets and the momentum of economic growth. Thanks to robust demand in emerging and mid-sized markets, as well as strong sales of the iPhone 17 series, Apple leads the market with a 20% market share. Samsung ranks second with a 19% market share, and Xiaomi ranks third with a 13% market share. Counterpoint also stated that due to chip manufacturers prioritizing artificial intelligence data centers over smartphone demand, the global smartphone market is expected to soften in 2026 amid chip shortages and rising component costs.
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