Institution: Global smartphone shipments will increase by 2% in 2025, with Apple's market share of 20% ranking first.

Market research firm Counterpoint Research said on Monday that due to strong demand in emerging markets and the boost of economic growth, global smartphone shipments are expected to increase by 2% in 2025. Thanks to steady demand in emerging and mid-tier markets, as well as strong sales of the iPhone 17 series, Apple leads the market with a 20% market share. Samsung ranks second with a 19% market share, while Xiaomi ranks third with a 13% market share. Counterpoint stated that due to chip manufacturers prioritizing artificial intelligence data centers over smartphone demand, and with shortages of chips and rising component costs, the global smartphone market is expected to soften in 2026.