Miniso's Q3 financial report: Revenue of 5.8 billion yuan, a year-on-year growth of 28%.

MINISO Group announced its third quarter financial report for 2025. During the reporting period, the group's total revenue reached 5.8 billion yuan, an increase of 28% year-on-year. Among them, MINISO brand revenue was 52.2 billion yuan, a year-on-year increase of 23%, while TOP TOY brand revenue was 0.57 billion yuan, a year-on-year increase of 111%. The gross profit of MINISO Group in this quarter was 2.59 billion yuan, a year-on-year increase of 28%, with a gross profit margin of 44.7%. Adjusted net profit was 0.77 billion yuan, a year-on-year increase of 12%, with an adjusted net profit margin of 13.2%. In terms of store growth, as of the end of this quarter, MINISO Group has surpassed 8,000 stores worldwide. MINISO has indicated that MINISO LAND, as a benchmark store for channel upgrading, has successively landed in core cities such as Guangzhou, Hangzhou, Chongqing, and Wuhan, with a total of 17 stores opened in China. At the end of October, the first MINISO LAND store overseas officially opened in Siam Square, Bangkok, Thailand. As of November 2025, MINISO has signed contracts with 16 trendy artists and creators, building a diverse and rich portfolio of in-house IPs.