Organization: The Middle East smartphone market saw a 23% year-on-year growth in the third quarter.

According to the latest data from Omdia, the Middle East smartphone market saw a significant rebound in the third quarter of 2025, with shipments reaching 15.1 million units, a 23% year-on-year increase. The growth is mainly driven by the rapid increase in demand from the mass market, as consumers are upgrading from older or entry-level devices to mid-range 4G and budget 5G smartphones with stronger performance. Major manufacturers are also taking advantage of this trend by launching products with high cost-performance ratios and accelerating their presence in emerging markets to capture this growth opportunity, with budget 4G models remaining a core driving force behind high-volume shipments.