Levi's (LEVI.US) joins forces with Microsoft (MSFT) to increase investment in AI and accelerate the transformation of its DTC strategy.

According to the Securities Times App, Levis (LEVI.US) hopes to transform into a direct-to-consumer (DTC) retailer through collaboration with Microsoft (MSFT.US), aiming to enhance the global consumer experience through faster, more intelligent, and more personalized interactions, while also increasing the productivity of the enterprise employees.