AI comic dramas gain popularity, Douyin's massive engine under its banner sees daily advertising expenditure double

Exclusive information obtained from informed sources has revealed that AI sitcoms have become a new content category pursued by short film industry professionals this year. The daily advertising expenditure of Douyin's marketing service platform, Kuailiang Engine, has doubled in recent days. Prior to this, the daily average advertising expenditure of Kuailiang Engine's AI sitcoms was about several million yuan, equivalent to the daily consumption of top consumer brands during high exposure periods. As of the time of publication, ByteDance has not responded to requests for confirmation of the above information.