Dongfang Securities: maintains a "buy" rating on Meitu Inc. (01357.HK) Global "explosive hit" functions frequently appear in daily life scenes

According to the Wise Finance and Economics APP, Orient Securities released a research report stating that in the fourth quarter, Meitu (01357) frequently iterated its AI functions and creative gameplay, global trend aesthetic power rose sharply, Meitu's aesthetic accumulation as a vertical vendor will continue to benefit from the improvement of bottom mold technology, AI gameplay research and development efficiency upgrade, rather than the market's belief that general large models will replace vertical applications. Therefore, the bank is optimistic about Meitu's acceleration in life scenarios, enhanced global impact, and further brand effects helping expand its productivity business. Based on the unique value and growth prospects of vertical applications, the target price is 13.33 Hong Kong dollars, and the development is optimistic and maintains a "buy" rating.