The State Administration for Market Regulation has released the "Guidelines for Anti-Monopoly Compliance of Internet Platforms."

In order to support and guide platform operators to effectively prevent anti-monopoly compliance risks, establish a sound anti-monopoly compliance management mechanism, protect the legitimate rights and interests of relevant parties, maintain a fair market competition order, and promote the healthy development of the platform economy, the State Administration for Market Regulation has drafted the "Guidelines for Anti-Monopoly Compliance for Internet Platforms" in accordance with the Anti-Monopoly Law of the People's Republic of China and other laws. Today, it is open to the public for feedback, with the deadline for comments being November 29, 2025. The draft for comments adheres to a problem-oriented approach, responding promptly to societal expectations, and setting clear and specific behavioral guidelines for platform operators. It has the following characteristics: In terms of the purpose of drafting, the draft for comments takes promoting innovation and healthy development of the platform economy as the starting point and focus. Platform economic innovation and healthy development depend on a fair competitive market environment. The draft for comments details the possible anti-monopoly compliance risks that internet platforms may face, guiding platform operators to strengthen anti-monopoly compliance management, effectively prevent and stop monopoly behavior, which is conducive to creating a fair competitive market environment, fully stimulating the vitality and innovative capacity within operating entities, and continuously enhancing competition levels and development quality. In terms of the nature of the document, the draft for comments is a non-binding specialized anti-monopoly compliance guideline. Improving anti-monopoly compliance can significantly reduce the uncertainty costs for platform operators. The draft for comments aims to provide general guidance for platform operators on anti-monopoly compliance, which is not binding. It is an innovative measure to strengthen comprehensive regulatory oversight, helping platform operators to accurately identify, evaluate, and prevent anti-monopoly compliance risks, and proactively regulate their own operating behaviors. In terms of specific content, the draft for comments emphasizes the targeted and effective enhancement of anti-monopoly compliance management. The draft for comments combines the characteristics, operating models, and competition rules of the platform economy industry, timely summarizes the experience of anti-monopoly regulatory enforcement, and presents new monopoly risks in 8 scenarios, guiding platform operators to strengthen platform rule review and algorithm screening, establish a comprehensive compliance management system, and do targeted and thorough work in anti-monopoly compliance management.