Apple insiders respond to "unauthorized e-commerce platform cooperation ban notice"

Apple's internal sources responded to recent rumors about Apple's China region issuing restrictive notices to authorized distributors. The notice aims to prevent distributors from "smuggling goods," that is, selling products across regions. Apple does not participate in product price adjustments, and the final pricing is determined by the distributors. The reason for Apple's notice in China is to address the discovery of "smuggling" behavior, hoping to ensure standardized supply and not interfere with the pricing rights of authorized distributors. Another goal of Apple's move is to steer more consumers towards official sales channels, in order to ensure a better shopping experience for consumers.