The insurance "first quarter breakthrough" focuses on participating insurance, and service empowerment becomes a new dimension of competition.

As of now, the insurance industry is engaged in a fierce battle to kick off the year 2026. It is understood that during the "kick-off" period, dividend insurance still holds the "C-position", and some insurance companies have also resorted to "starvation marketing" - stimulating consumers to purchase policies through limited sales and limited time sales, with the aim of laying a good foundation for next year's performance. Industry insiders believe that "starvation marketing" can indeed achieve rapid sales of policies in the short term, but during the sales process, marketing personnel should also pay attention to the norms of sales behavior, and not mislead consumers by propagating excessively high expected returns; at the same time, consumers should also make rational purchases of dividend insurance products based on their own financial planning, and not be deceived by high returns or "last quota" promotional methods. Yang Fan, general manager of Beijing Paipai Network Insurance Agency Co., Ltd., stated that after the frenzy, insurance companies should pay more attention to the long-term matching of assets and liabilities and the rational management of dividend demonstrations. Agents must also change their roles, shifting from focusing on expected returns to professional interpretation of product structures, revealing dividend uncertainties, and helping customers establish reasonable long-term expectations, truly returning to the wealth planning and protection functions of insurance.