Real-time retail platforms are gearing up for the "Double Eleven" shopping festival, with online sales still dominated by takeaway orders. There has not been a peak in orders. #JD's front warehouse sold 10,000 units and made 2500 RMB in revenue.

This year's "Double Eleven" has changed the traditional large promotion's "stocking up and placing centralized orders" to "buy now, get now" instant consumption. Taobao's flash sale and JD's instant delivery integrate pre-warehouse and offline store inventory into the big promotion, and the fulfillment cost structure will undergo peak testing. How is the specific operation and cost situation? Reporters visited Taobao's flash sale and JD's instant delivery on site. A delivery person told the reporter that currently the platform still has a main focus on takeaway orders, with a relatively small amount of express orders, and overall order volume has not shown a significant peak. Currently, the delivery fee remains at around 5 yuan per order. At a JD pre-warehouse in Shenzhen, staff members said that the current operating cost of the pre-warehouse is still high, and after deducting the platform's commission, delivery fees, red envelope subsidies, and other expenses, only 2500 yuan is received from selling goods worth 10,000 yuan.