Cui Dongshu: The phenomenon of price reduction is significantly weakening in the passenger vehicle market, and the operating pressure of the industry is improving.

According to Zhtng Finance and Economics APP, on November 11th, Cui Dongshu released an analysis of the price reduction and promotion in the passenger car market in October 2025. In 2025, both promotions and price reductions in the passenger car industry have returned to rationality, and the market order has significantly improved. The scale of new car price reductions in January-October 2025 was relatively moderate at 156 models. Currently, price competition is mainly focused on new cars breaking through the original lower price limit, rather than the model of adding specifications without reducing prices. In October, there were no direct price reductions for car models, and the method of increasing specifications while reducing prices for new cars is a better way to improve cost performance.