Is now still a good time to invest in gold?

From the performance of the price of gold, the international gold price has repeatedly reached historic highs, approaching the $4400 per ounce mark in mid-October, followed by a correction and high-level volatility. As one of the most highly regarded assets in the current market, the fluctuating price of gold constantly affects investors' emotions. Is now a good time to invest? The pace of gold investment changes quickly and there are multiple ways to invest. Dong Ximiao, chief researcher at China Merchants Bank, reminds us that traditionally investing in gold has led many investors to mistakenly believe that gold is a constant store of value. However, the price of gold does not always go up, there are fluctuations, and there are risks to investing in gold. Investors should optimize the risk-return ratio of asset allocation, focus on the price fluctuation risk, liquidity risk, and opportunity cost risk of gold investment, and strive to obtain stable returns based on an objective analysis of gold prices. Qu Rui, deputy director of the Research and Development Department of Orient Gold, states that investors should focus on long-term logic, clarify investment goals, and focus on asset preservation and risk hedging rather than simply pursuing short-term arbitrage profits to avoid blindly chasing high and causing investment risks.