Eliminate the "either-or" and "big data price discrimination" practices! "Double 11" compliance tips released.

The State Administration for Market Regulation has issued the "Double 11" Network Concentrated Promotion Compliance Tips to major e-commerce platforms, regulating promotional business activities, maintaining order in online transactions during the "Double 11" period, and protecting the legitimate rights and interests of consumers. The "Tips" point out the need to strictly regulate promotional activities, eliminate illegal behaviors such as "either-or choices" and "big data price discrimination"; promotional rules must be clear and transparent, focusing on key aspects such as full reduction, coupons, presales, price guarantee, etc., clearly stating usage conditions, refund and exchange processes, validity periods, and other key information to enhance the transparency of promotional activities.