Small and heavy gold jewelry is popular.

"In recent years, the price of gold has risen too quickly. The gold necklace I have my eye on has been increasing in price, and I still have not bought it." A consumer in Beijing told reporters that when she first saw the necklace, the price of gold per gram was less than 700 yuan, but now it is close to 1000 yuan per gram. A jewelry store employee also told reporters that since the beginning of this year, the price of gold has been rising rapidly, leading to a decrease in the number of people actually purchasing gold jewelry. "Due to the increase in gold prices, the prices of jewelry with larger gram weights have gone up too much, resulting in fewer purchases. In contrast, jewelry with smaller gram weights are more popular."