The total retail sales of Hunan Province exceeded 2 trillion yuan, benefiting over 16 million people through the "trade-in for new" policy.

Today, the Hunan Provincial Government Information Office held a news conference on the theme of the Hunan "14th Five-Year Plan". At the meeting, Shen Yumou, Director of the Provincial Department of Commerce, introduced that in the past five years, Hunan has focused on expanding domestic demand and promoting circulation. The total social retail sales in the province have increased from 1.6 trillion yuan in 2020 to 2.05 trillion yuan in 2024, with an average annual growth rate of 5.9%, which is 0.4 percentage points higher than the national average. During the "14th Five-Year Plan" period, new formats such as live e-commerce and community group buying have exceeded 80 billion yuan in scale, with an average annual growth rate of 13.5% for the province's online retail sales. The new consumer brands "Five Tigers" have emerged strongly, with Cha Yan Yue Se, Wen He You, Anke Innovation, Water Sheep Corporation, and Ming Ming Busy respectively leading in the fields of tea drinks, catering, consumer electronics, beauty, and snacks. From January to September this year, retail sales of new energy vehicles grew by 9.6%, and retail sales of smart phones and smart home appliances increased by 81.6% and 20.1% respectively. The trade-in program has cumulatively driven sales of nearly 140 billion yuan, benefiting more than 16 million people.