The bank app is facing a wave of closures.

The closure wave of bank apps has become a hot topic, sparking heated discussions among netizens. According to China Newsweek, banks have started to "trim down" this year, with many banks announcing the closure of some of their apps, mainly focusing on credit cards and direct sales banking. Industry insiders say that in the early years, banks launched independent apps to attract users and increase activity, but many of these apps had high download rates but low daily active users, as users would only open the app once and never again. With the decline of the traffic dividends, the digital transformation of banks has entered a "stock competition" stage. The "barbaric growth" of bank apps not only leads to resource wastage but also brings about issues such as data isolation, privacy breaches, and high compliance costs. In addition, against the backdrop of economic structural transformation and weaker consumer willingness, the credit card industry is entering a period of consolidation, leading to the closure of some banks' credit card apps.