Pedi Corporation: As of now, the overall GMV of the company for the "Double Eleven" event has increased by more than 30% year-on-year.

On November 6th, Petticoat Holdings stated during an institutional research interview that this year's "Double Eleven" industry as a whole is becoming more concentrated towards the top players. Online sales still require a certain investment in traffic costs, and the company has increased its marketing efforts for "Double Eleven", focusing on its Tmall flagship store and collaborating with platforms such as Douyin (TikTok), Xiaohongshu (RED), and influencer livestreams to form a closed-loop for customer acquisition. The company is also emphasizing the enhancement of its flagship store pages and member operations, with a 1-1.5 times increase in homepage and category conversion rates. As of now, the company's overall GMV for "Double Eleven" has increased by over 30% compared to the previous year, with its Luxuriant Feast brand maintaining a leading position in the dog snacks category and experiencing significant growth in main food sales. Thanks to precise targeting and product structure optimization, the company's gross profit margin and expense ratio have remained stable, maintaining a comprehensive profit quality on par with the same period last year.