Counterpoint Research: In Q3 of 2025, smartphone sales in China decreased by 2.7% compared to the same period last year.

According to the initial data from Counterpoint Market Pulse, the sales of smartphones in China in Q3 of 2025 decreased by 2.7% year-on-year. Consumer demand remains low due to the continued economic impact of summer vacation and back-to-school season. Although the impact of national subsidy policies has weakened after Q1, the policy continues to support the average selling price (ASP) of smartphones in China.