China Culture and Tourism make an appearance at the 2025 World Travel Market in London.

The London World Travel Market 2025 will be held from the 4th to the 6th of November at the ExCeL London Exhibition Centre in the UK. The opening ceremony of the Chinese exhibition area was held on the 4th, with over a hundred domestic and foreign political, business, and cultural tourism representatives in attendance, collectively looking forward to injecting new vitality into the global tourism industry with the high-quality development of Chinese cultural tourism and creating more opportunities for cooperation. The theme of the Chinese exhibition area at this exhibition is "Chinese Tourism: Innovative Integration, Green Development," with a total area of over 400 square meters, reaching a new high in history. The design of the exhibition area integrates a series of representative Chinese cultural elements, such as panda images, ethnic costumes, and classic ancient poetry, and creates an immersive cultural corridor with bamboo materials that combine environmental protection concepts and cultural texture, showcasing the cultural and tourism characteristics of 13 participating provinces, autonomous regions, and municipalities in multiple dimensions.