Liu Jingkang of Shadowstone responds to "DJI price war"
On November 4th, at the Third Quarter Performance Briefing of Yingshi Innovation, an investor asked how to respond to DJI's price war. Yingshi Innovation's Chairman Liu Jingkang responded that the price competition initiated by competitors entering the panoramic camera market has created conditions for market expansion, and increasing market share through competition is the common goal of the industry. In addition, regarding the year-on-year decrease in net profit in the third quarter, Liu Jingkang stated that the company has made significant investments in chip customization and strategic projects. Excluding the impact of these investments, the profit indicators in the third quarter have all increased year-on-year. This phenomenon is a phased characteristic of proactive strategic adjustments by the company, rather than passively falling into the trap of "increased revenue without increased profits."
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