In Japan, BYD launches localized custom models: there is no second chance to start from scratch in the overseas market.

In the overseas market, there is almost no second chance to start from scratch. On October 30th, Liu Xueliang, General Manager of BYD Asia-Pacific Automotive Sales Division, described the challenges faced by Chinese automotive companies going global in an interview with the media. He mentioned that from the beginning, BYD positioned itself as a global enterprise. Even though they have been deeply rooted in the Japanese market for 20 years, BYD still maintains a sense of awe and humility: many Chinese car companies are not lacking in competitiveness overseas, but what they lack is a step-by-step, sustainable development attitude.